Abigail Oliver

Growth Marketing Manager at Reddit · Performance marketing · creative testing, CAC/LTV

Minneapolis, MN · CT (UTC-6)

2+ years experience

USC

English

Messaging unavailable

Overview

Currently at Reddit, where I work on performance marketing. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Home cook with strong opinions about biryani.

Good reasons to reach out

Working sessions on CAC/LTV
Second opinions on Google Ads decisions

Please don't message about

Guest post swaps
Generic networking requests
Unpaid work or spec projects

Replies on weekends

Skills

Google Adscreative testingattributionCAC/LTV

Experience

Growth Marketing Manager
Oct 2024 - Present
Reddit · 2 yr · Full-time · Minneapolis, MN
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
- Ran 302 creative tests a year across paid social.
- Cut blended CAC by 24% while doubling spend.

Projects

Conference talk: lessons from acquisition

2024

What went wrong and what worked while scaling performance marketing.

Side project: a recipe search engine

2023

Built with CAC/LTV and attribution. 4997 people used it last year.

References

No references yet.

Education

USC
BS, Marketing
2020 - 2024

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.