Adrian Soto

Co-founder & CTO at Northwind Security · marketing, supply chain

Northwind Security

Atlanta, GA · ET (UTC-5)

11+ years experience

University of Wisconsin–Madison

English

Raising Hiring

Messaging unavailable

Overview

Founder of Northwind Security (D2C food brands). 11 years of building before that. Previously built and sold a small D2C food brands company. Grew the team to 105 people across 3 countries. Most at home with supply chain and marketing. I tinker with 3D printers.

Good reasons to reach out

Investors who back our stage and sector
Candidates for the role I'm hiring for
Early customers and design partners
Thoughtful intros to people in my field

Please don't message about

Offshore staffing offers
Crypto token projects

Skills

supply chainconsumer brandsmarketingcontent

RaisingRaising capital

closes in 3 months

Series A round open - customer support automation for farmer cooperatives, 268 paying customers

Stage: Series A
Raising: $1M
Instrument: Priced round
Committed so far: $615k from angels
Lead investor: Looking for a lead
Traction: 268 paying customers after 25 months
Use of funds: Go-to-market in two new countries

268 paying customers after 25 months. Looking for investors who know banking and can help with regulatory approvals.

Atlanta, GAconsumer brandssupply chainmarketing

Open

HiringHiring for a role

closes in 3 months

Hiring our first founding engineer at Northwind Security - Atlanta

Role: Founding engineer
Level: Senior
Type: Contract
Work mode: Hybrid
Compensation: $185k-$244k + equity
Team: Founding team, 10 people
Start: This quarter
Must have: Production experience with content Production experience with marketing Clear written communication
Process: Two interviews and a paid trial day

Comp $181k-$265k. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Atlanta, GAmarketingconsumer brandssupply chain

Open

Experience

Co-founder & CTO
Aug 2022 - Present
Northwind Security · 4 yr 2 mo · Full-time · Atlanta, GA
- Took Northwind Security from zero to $4 million ARR.
- Raised $26 million across 2 rounds.
Account Executive
Aug 2020 - Aug 2022
DoorDash · 2 yr · Full-time · Atlanta, GA
- Closed 218% of quota two years running.
Regional Sales Director
Jul 2017 - Aug 2020
Pinterest · 3 yr 1 mo · Full-time · Atlanta, GA
- Built the partnerships team from 3 to 36 reps.
Sales Development Representative
Aug 2015 - May 2017
Capital One · 1 yr 9 mo · Full-time · Atlanta, GA
- Shortened the partnerships sales cycle from 7 months to 6.
- Closed 215% of quota two years running.

Projects

Open-source content toolkit

2026

A small library for D2C food brands that 442 developers star on GitHub.

References

No references yet.

Education

University of Wisconsin–Madison
BS, Business Administration
2011 - 2015

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