Asha Ananya Menon

Overview

Director of Data Science at LVMH, focused on marketing analytics. Replaced 29 hand-built dashboards with one metrics layer people trust. Taught SQL to 54 non-analysts. Before that: Nokia and Supercell. Most at home with marketing mix modelling and attribution.

Replies between meetings, usually same day

Experience

1. Director of Data Science

   Oct 2024 - Present
   LVMH · 2 yr · Full-time · Lisbon, Portugal
   • Wrote the metric definitions the leadership team reviews every week.
   • Replaced 36 hand-built dashboards with one metrics layer people trust.
   • Built the marketing science models now used in 9 product decisions a quarter.
2. Analytics Manager

   Jun 2021 - Oct 2024
   Nokia · 3 yr 4 mo · Full-time · Lisbon, Portugal
   • Wrote the metric definitions the leadership team reviews every week.
3. Data Scientist

   Feb 2019 - Jun 2021
   Supercell · 2 yr 4 mo · Full-time · Lisbon, Portugal
   • Replaced 25 hand-built dashboards with one metrics layer people trust.
4. Data Analyst

   Nov 2015 - Oct 2018
   Uber · 2 yr 11 mo · Contract · Lisbon, Portugal
   • Replaced 101 hand-built dashboards with one metrics layer people trust.
   • Taught SQL to 166 non-analysts.
5. Data Scientist

   Jul 2014 - Aug 2015
   Spotify · 1 yr 1 mo · Full-time · Lisbon, Portugal
   • Wrote the metric definitions the leadership team reviews every week.

No references yet.

Education

1. Humboldt University of Berlin

   BA, Economics
   2011 - 2014