Asif Kidwai

S

Staff Product Designer, Infosys - brand design · web design · illustration

Infosys
Pune, India · IST (UTC+5:30)
10+ years experience
IIIT Bangalore
English, Hindi, Marathi
Advising
Messaging unavailable

Overview

10 years in product design, the last 4 at Infosys, where I work on the brand team. Ran 139 usability sessions and turned them into a research repository. Brought the brand flows to WCAG 2.2 AA. Travel slowly, usually by train.

Good reasons to reach out
  • Advice on brand and marketing design
  • Speaking or podcast invitations
  • Second opinions on brand design decisions
Please don't message about
  • Agency or outsourcing pitches
  • Offshore staffing offers
  • Crypto token projects

Fastest replies in the morning

Skills
web designillustrationbrand designprototypingtypography
AdvisingOpen to advising
closes in 3 months

Office hours for designers building portfolios: brand and marketing design and prototyping

Topics
brand and marketing design, web design, typography
Format
Office hours
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
First-time founders

10 years of brand and marketing design. Can review plans, decks and hiring loops.

Pune, Indiaprototypingbrand designweb design
Open

Experience

  1. Staff Product Designer
    Jun 2022 - Present
    Infosys · 4 yr 4 mo · Full-time · Pune, India
    • Built a component library 60 engineers ship with every day.
    • Brought the brand flows to WCAG 2.2 AA.
    • Cut support tickets about brand by 45% with clearer copy and states.
  2. UX Researcher
    Oct 2018 - Jun 2022
    HDFC Bank · 3 yr 8 mo · Full-time · Pune, India
    • Shipped the brand redesign that lifted task completion 37%.
  3. UX Researcher
    Sep 2016 - Sep 2018
    Ola · 2 yr · Full-time · Pune, India
    • Shipped the brand redesign that lifted task completion 13%.
    • Cut support tickets about brand by 52% with clearer copy and states.

Projects

Write-up: brand and marketing design in practice
2024

A long-form guide to brand and marketing design for people starting out.

References

No references yet.

Education

  1. IIIT Bangalore
    M.Tech, Human-Computer Interaction
    2017 - 2019
  2. IIT Kanpur
    B.Tech, Human-Computer Interaction
    2011 - 2015

Details

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