Brett Morris

S

CMO at Thistle Bio · Performance marketing · creative testing, attribution

Thistle Bio
San Jose, CA · PT (UTC-8)
11+ years experience
Johns Hopkins University
English
Co-founder
Messaging unavailable

Overview

Based in San Jose. I lead performance marketing at Thistle Bio. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Ran 439 creative tests a year across paid social. Most at home with CAC/LTV and Google Ads.

Good reasons to reach out
  • People who want to build this with me
  • Questions about mobile apps
Please don't message about
  • Generic networking requests
  • Requests to fix your code for free
Skills
attributionGoogle Adspaid socialCAC/LTVcreative testing
Co-founderLooking for a co-founder
closes in 3 months

Looking for a commercial co-founder for tutoring for solar installers

The idea
Tutoring for solar installers
Stage
Idea
I bring
8 years in mobile apps
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
San Jose or remote

I bring 16 years of performance marketing (currently Thistle Bio). Ideally you've shipped B2B software. Full-time from day one.

San Jose, CAcac/ltvcreative testingattribution
Open

Experience

  1. CMO
    Jul 2023 - Present
    Thistle Bio · 3 yr 3 mo · Full-time · San Jose, CA
    • Led the migration of 29 services to attribution.
    • Wrote the CAC/LTV service that now handles 2 million requests a day.
  2. Marketing Associate
    Apr 2022 - Jul 2023
    Zoom · 1 yr 3 mo · Full-time · San Jose, CA
    • Cut blended CAC by 18% while doubling spend.
    • Launched 9 campaigns, 2 of them in new markets.
  3. Marketing Associate
    Sep 2019 - Apr 2022
    Boeing · 2 yr 7 mo · Full-time · San Jose, CA
    • Launched 18 campaigns, 4 of them in new markets.
  4. Marketing Associate
    Jun 2018 - Sep 2019
    Verizon · 1 yr 3 mo · Full-time · San Jose, CA
    • Ran 242 creative tests a year across paid social.
  5. Senior Brand Manager
    Oct 2015 - Jun 2018
    PepsiCo · 2 yr 8 mo · Full-time · San Jose, CA
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Launched 12 campaigns, 3 of them in new markets.

Projects

Side project: a habit tracker
2025

Built with Google Ads and attribution. 2603 people used it last year.

Write-up: mobile apps in practice
2023

A long-form guide to mobile apps for people starting out.

References

No references yet.

Education

  1. Johns Hopkins University
    MS, Communications
    2011 - 2013
  2. Harvard University
    AB, Communications
    2006 - 2010

Details

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