Caleb Fields

S

Content Marketing Lead, EY - analytics · editorial · copywriting

EY
Los Angeles, CA · PT (UTC-8)
8+ years experience
Arizona State University
English
Open to work
Messaging unavailable

Overview

I work on content and SEO at EY in Los Angeles. Grew organic traffic from 42k to 1329k monthly visits. Before that: Comcast and Etsy. Most at home with analytics and content strategy. Swimming before work keeps me sane.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on analytics decisions
  • Questions about content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • Courses and coaching offers

Travels often; replies within 48 hours

Skills
editorialcopywritingcontent strategyanalytics
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in robotics, Los Angeles or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Healthtech, AI infrastructure
Work mode
Remote
Available
90 days notice
Work authorization
Authorized to work in the CA
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Crypto

8 years in content and SEO. Strongest at analytics and copywriting. Can start in about six weeks.

Los Angeles, CAanalyticseditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Nov 2022 - Present
    EY · 3 yr 11 mo · Full-time · Los Angeles, CA
    • Launched 6 campaigns, 2 of them in new markets.
    • Hired and trained a content team of 5.
  2. Growth Marketing Manager
    May 2020 - Sep 2022
    Comcast · 2 yr 4 mo · Full-time · Los Angeles, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2018 - May 2020
    Etsy · 1 yr 7 mo · Full-time · Los Angeles, CA
    • Launched 11 campaigns, 6 of them in new markets.

Projects

Open-source analytics toolkit
2025

A small library for content and SEO that 220 developers star on GitHub.

Content and SEO benchmark
2022

Reproducible benchmarks comparing editorial and content strategy on real workloads.

References

No references yet.

Education

  1. Arizona State University
    BS, Marketing
    2013 - 2017

Details

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Direct email and a scheduling link.
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