Charles Martin

Overview

Director of Data Science at Microsoft, focused on marketing analytics. Replaced 91 hand-built dashboards with one metrics layer people trust. Before that: BMO and Northgate Technologies. Learning Japanese, slowly.

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Experience

1. Director of Data Science

   Apr 2026 - Present
   Microsoft · 6 mo · Full-time · Vancouver, BC
   • Built the marketing science models now used in 7 product decisions a quarter.
   • Replaced 22 hand-built dashboards with one metrics layer people trust.
2. Analytics Manager

   Jan 2025 - Mar 2026
   BMO · 1 yr 2 mo · Full-time · Vancouver, BC
   • Built the marketing science models now used in 6 product decisions a quarter.
   • Replaced 55 hand-built dashboards with one metrics layer people trust.
3. Data Analyst

   May 2021 - Jan 2025
   Northgate Technologies · 3 yr 8 mo · Full-time · Vancouver, BC
   • Replaced 60 hand-built dashboards with one metrics layer people trust.
   • Wrote the metric definitions the leadership team reviews every week.
4. Data Scientist

   Aug 2017 - May 2021
   Air Canada · 3 yr 9 mo · Full-time · Vancouver, BC
   • Taught SQL to 117 non-analysts.
   • Replaced 59 hand-built dashboards with one metrics layer people trust.
5. Data Analyst

   Apr 2016 - Aug 2017
   KPMG · 1 yr 4 mo · Full-time · Vancouver, BC
   • Replaced 59 hand-built dashboards with one metrics layer people trust.

No references yet.

Education

1. Concordia University

   BEng, Statistics
   2011 - 2015