Cheryl Chan
SSenior Data Scientist at Ivory Labs | ex-LG Electronics
- Ivory Labs
- Singapore · SGT (UTC+8)
- 9+ years experience
- KAIST
- English, Mandarin
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Overview
9 years in data science and analytics, the last 1 at Ivory Labs, where I work on the marketing science team. Taught SQL to 104 non-analysts. Replaced 42 hand-built dashboards with one metrics layer people trust. Before that: LG Electronics and NAB.
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- Working sessions on attribution
- Thoughtful intros to people in my field
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- Data broker offers
- Courses and coaching offers
- Unpaid work or spec projects
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Skills
SQLLookermarketing mix modellingattributionRincrementality
Experience
- Senior Data ScientistMar 2026 - PresentIvory Labs · 7 mo · Full-time · Singapore
- Taught SQL to 174 non-analysts.
- Built the marketing science models now used in 5 product decisions a quarter.
- Data ScientistJun 2022 - Mar 2026LG Electronics · 3 yr 9 mo · Full-time · Singapore
- Taught SQL to 139 non-analysts.
- Data ScientistJul 2019 - Jun 2022NAB · 2 yr 11 mo · Full-time · Singapore
- Wrote the metric definitions the leadership team reviews every week.
- Data ScientistOct 2017 - Jul 2019Tokopedia · 1 yr 9 mo · Full-time · Singapore
- Replaced 44 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
References
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Education
- KAISTBS, Mathematics2013 - 2017
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