Cheryl Hua Chua

S

Head of Marketing at Wren Finance · demand generation, HubSpot

Wren Finance
Singapore · SGT (UTC+8)
11+ years experience
Monash University
English, Mandarin
Hiring
Messaging unavailable

Overview

12 years in marketing, the last 4 at Wren Finance, where I lead the demand gen team. Hired and trained a demand gen team of 10. Generated $26 million of qualified pipeline in a year. Most at home with campaigns and demand generation. Collector of fountain pens.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Second opinions on ABM decisions
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects

Slower in the last week of each quarter

Skills
demand generationABMcampaignswebinarsHubSpotpipeline
HiringHiring for a role
closes in 3 months

Building out demand gen at Wren Finance: growth marketers wanted in Singapore

Role
Growth marketer
Level
Mid
Type
Contract
Work mode
On-site
Compensation
$130k-$177k + equity
Team
Demand gen, 6 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Two interviews and a paid trial day

Comp S$122k-S$220k. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Singaporedemand generationhubspotwebinars
Open

Experience

  1. Head of Marketing
    Feb 2023 - Present
    Wren Finance · 3 yr 8 mo · Full-time · Singapore
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
    • Generated $21 million of qualified pipeline in a year.
  2. Product Marketing Manager
    Mar 2021 - Feb 2023
    Sea · 1 yr 11 mo · Full-time · Singapore
    • Cut time-to-first-value for new care customers from 12 days to 2.
    • Grew care revenue from $7 million to $58 million ARR.
  3. Marketing Associate
    Jun 2019 - Mar 2021
    UOB · 1 yr 9 mo · Full-time · Singapore
    • Launched 14 campaigns, 2 of them in new markets.
    • Generated $5 million of qualified pipeline in a year.
  4. Growth Marketing Manager
    Oct 2017 - Jun 2019
    Naver · 1 yr 8 mo · Full-time · Singapore
    • Launched 17 campaigns, 2 of them in new markets.
  5. Growth Marketing Manager
    Nov 2015 - Oct 2017
    Meta · 1 yr 11 mo · Full-time · Singapore
    • Launched 9 campaigns, 6 of them in new markets.

Projects

Open-source HubSpot toolkit
2025

A small library for B2B demand generation that 352 developers star on GitHub.

Side project: a recipe search engine
2023

Built with ABM and webinars. 2938 people used it last year.

References

No references yet.

Education

  1. Monash University
    BCom, Journalism
    2009 - 2013

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