Divya Kavya Reddy

S

Head of Design at Magnet Foods | ex-Intel

Magnet Foods
Minneapolis, MN · CT (UTC-6)
14+ years experience
Carnegie Mellon University
English, Spanish
Hiring
Messaging unavailable

Overview

I've spent 22 years on user research - first at Salesforce, now at Magnet Foods. Cut support tickets about research by 45% with clearer copy and states. Brought the research flows to WCAG 2.2 AA. Before that: Intel and Intuit. Most at home with user research and usability testing. Trail runner and occasional climber.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
  • Questions about user research
  • Speaking or podcast invitations
Please don't message about
  • Crypto token projects
  • Unpaid design tests
  • SEO and link-building offers

Replies within two days

Skills
jobs to be doneuser researchusability testingsynthesisinterviews
HiringHiring for a role
closes in 3 months

Building out research at Magnet Foods: UX researchers wanted in Minneapolis

Role
UX researcher
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$146k-$199k + equity
Team
Research, 7 people
Start
As soon as possible
Must have
Production experience with usability testing Production experience with user research Comfort with ambiguity
Process
Intro call, technical deep dive, team chat

Comp $144k-$222k. We decide within ten days. Message me with one thing you shipped that you're proud of.

Minneapolis, MNsynthesisuser researchusability testing
Open

Experience

  1. Head of Design
    Apr 2023 - Present
    Magnet Foods · 3 yr 6 mo · Full-time · Minneapolis, MN
    • Cut support tickets about research by 38% with clearer copy and states.
    • Built a component library 47 engineers ship with every day.
  2. UX Researcher
    Jan 2021 - Apr 2023
    Intel · 2 yr 3 mo · Full-time · Minneapolis, MN
    • Built a component library 66 engineers ship with every day.
    • Ran 126 usability sessions and turned them into a research repository.
  3. Staff Product Designer
    Aug 2018 - Jan 2021
    Intuit · 2 yr 5 mo · Full-time · Minneapolis, MN
    • Ran 42 usability sessions and turned them into a research repository.
  4. Product Designer
    Oct 2015 - Aug 2018
    ServiceNow · 2 yr 10 mo · Full-time · Minneapolis, MN
    • Cut support tickets about research by 51% with clearer copy and states.
  5. Senior Product Designer
    Jun 2012 - Oct 2015
    Salesforce · 3 yr 4 mo · Full-time · Minneapolis, MN
    • Brought the research flows to WCAG 2.2 AA.

Projects

Side project: a reading list app
2025

Built with interviews and synthesis. 3766 people used it last year.

References

No references yet.

Education

  1. Carnegie Mellon University
    BS, Visual Communication
    2000 - 2004

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