Eleanor Ward

Product Marketing Manager at Alder Robotics · launches, pricing

Alder Robotics

Dallas, TX · CT (UTC-6)

4+ years experience

University of Illinois Urbana-Champaign

English

Messaging unavailable

Overview

I work on product marketing at Alder Robotics in Dallas. Hired and trained a product marketing team of 4. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. I write a small newsletter about product marketing.

Good reasons to reach out

Working sessions on competitive intelligence
Questions about payments
Speaking or podcast invitations

Please don't message about

Crypto token projects
Agency or outsourcing pitches
Offshore staffing offers

Skills

sales enablementcompetitive intelligencepricingpositioninglaunches

Experience

Product Marketing Manager
Jan 2026 - Present
Alder Robotics · 9 mo · Full-time · Dallas, TX
- Ran 101 customer interviews before writing the first spec.
- Grew payments revenue from $4 million to $20 million ARR.
- Cut time-to-first-value for new payments customers from 14 days to 1.
Marketing Associate
Jan 2024 - Jan 2026
Intel · 2 yr · Full-time · Dallas, TX
- Launched 12 campaigns, 6 of them in new markets.
Marketing Associate
Oct 2022 - Jan 2024
Citi · 1 yr 3 mo · Full-time · Dallas, TX
- Launched 19 campaigns, 4 of them in new markets.

Projects

Write-up: payments in practice

2024

A long-form guide to payments for people starting out.

References

No references yet.

Education

University of Illinois Urbana-Champaign
BS, Communications
2018 - 2022

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

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