Fang Lin

S

Marketing Director, Brightline Technologies - Braze · segmentation · retention

Brightline Technologies
Hong Kong · HKT (UTC+8)
12+ years experience
Melbourne Business School
English, Cantonese
Co-founder
Messaging unavailable

Overview

Currently at Brightline Technologies, where I lead lifecycle marketing with a team of 54. Hired and trained a lifecycle team of 11. Launched 8 campaigns, 5 of them in new markets. Amateur photographer; mostly street and food.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on Braze decisions
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • SEO and link-building offers
  • Unpaid work or spec projects
  • Agency or outsourcing pitches

Prefers short, specific messages

Skills
emailretentionBrazesegmentationCRM
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for contract review for real-estate developers

The idea
Contract review for real-estate developers
Stage
Customer interviews
I bring
10 years in lifecycle marketing
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Hong Kong or remote

I bring 14 years of lifecycle marketing (currently Brightline Technologies). Ideally you've run operations in India and SEA. Full-time from day one.

Hong Kong · remote OKretentionemailbraze
Open

Experience

  1. Marketing Director
    Feb 2023 - Present
    Brightline Technologies · 3 yr 8 mo · Full-time · Hong Kong
    • Lifted 90-day retention 5 points with lifecycle programs.
    • Hired and trained a lifecycle team of 7.
  2. Senior Brand Manager
    Mar 2020 - Feb 2023
    ByteDance · 2 yr 11 mo · Full-time · Hong Kong
    • Hired and trained a lifecycle team of 4.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
  3. Senior Brand Manager
    Nov 2018 - Mar 2020
    VNG · 1 yr 4 mo · Full-time · Hong Kong
    • Launched 14 campaigns, 5 of them in new markets.
  4. Senior Brand Manager
    Feb 2017 - Nov 2018
    KPMG · 1 yr 9 mo · Full-time · Hong Kong
    • Lifted 90-day retention 12 points with lifecycle programs.
  5. Growth Marketing Manager
    Oct 2014 - Feb 2017
    Mercari · 2 yr 4 mo · Full-time · Hong Kong
    • Lifted 90-day retention 5 points with lifecycle programs.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2013 - 2015
  2. University of Hong Kong
    BSc, Economics
    2008 - 2012

Details

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