Henry Edwin Ito

S

Content Marketing Lead, Cisco - analytics · editorial · copywriting

Cisco
Los Angeles, CA · PT (UTC-8)
4+ years experience
Duke University
English
Advising
Messaging unavailable

Overview

Currently at Cisco, where I work on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Previously at Boeing. Most at home with editorial and analytics.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on content strategy decisions
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers

Fastest replies in the morning

Skills
content strategypaid socialanalyticseditorialcopywriting
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and paid social

Topics
content and SEO, paid social, editorial
Format
Formal advisor role
Terms
Free for early founders
Capacity
One call a month
Best for
Engineers moving into leadership

4 years of content and SEO. Can review plans, decks and hiring loops.

Los Angeles, CA · remote OKcontent strategyanalyticscopywriting
Open

Experience

  1. Content Marketing Lead
    Sep 2024 - Present
    Cisco · 2 yr 1 mo · Full-time · Los Angeles, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 8.
  2. Marketing Associate
    Oct 2022 - Sep 2024
    Boeing · 1 yr 11 mo · Full-time · Los Angeles, CA
    • Built a library of 208 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Duke University
    BS, Communications
    2017 - 2021

Details

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