Jeffrey Reid

Head of Design at Signal Commerce · B2B dashboards

Signal Commerce

Raleigh, NC · ET (UTC-5)

12+ years experience

Duke University

English

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Overview

I lead B2B dashboards at Signal Commerce in Raleigh. Brought the enterprise flows to WCAG 2.2 AA.

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Replies between meetings, usually same day

Skills

information architectureaccessibilitydata visualisationFigma

Head of Design
Oct 2025 - Present
Signal Commerce · 1 yr · Full-time · Raleigh, NC
- Cut support tickets about enterprise by 41% with clearer copy and states.
- Built a component library 36 engineers ship with every day.
Senior Product Designer
Sep 2023 - Aug 2025
Walmart · 1 yr 11 mo · Full-time · Raleigh, NC
- Ran 53 usability sessions and turned them into a research repository.
- Built a component library 81 engineers ship with every day.
Product Designer
Jul 2020 - Sep 2023
HP · 3 yr 2 mo · Full-time · Raleigh, NC
- Cut support tickets about enterprise by 38% with clearer copy and states.
- Shipped the enterprise redesign that lifted task completion 28%.
UX Researcher
Aug 2017 - Jul 2020
ServiceNow · 2 yr 11 mo · Full-time · Raleigh, NC
- Ran 47 usability sessions and turned them into a research repository.
Product Designer
Oct 2014 - May 2017
Twilio · 2 yr 7 mo · Full-time · Raleigh, NC
- Brought the enterprise flows to WCAG 2.2 AA.

Conference talk: lessons from enterprise

2026

What went wrong and what worked while scaling B2B dashboards.

B2B dashboards benchmark

2026

Reproducible benchmarks comparing Figma and information architecture on real workloads.

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Compensation expectations

What they are targeting for their next role.

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