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Kelly Butler
Growth Marketing Manager at RBC · creative testing, CAC/LTV
Vancouver, BCRBCMcMaster University
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3 years in marketing, the last 1 at RBC, where I work on the acquisition team. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Previously at CIBC. Most at home with CAC/LTV and attribution. Jazz piano, badly.
Skills
attributionCAC/LTVcreative testingpaid socialcampaigns
Experience
- RBGrowth Marketing ManagerRBCNov 2025 – Present · 11 mo · Vancouver, BC
- CIMarketing AssociateCIBCOct 2023 – Nov 2025 · 2 yr 1 mo · Vancouver, BC
Education
- McMaster UniversityBEng, Marketing2019 – 2023
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