Lindiwe Botha

Overview

I started Yarrow Studio to fix vertical SaaS for clinics for teams who were tired of the workarounds. Signed 229 paying customers, 11 of them enterprises. Grew the team to 87 people across 4 countries. Before that: Safaricom and Google. I teach a weekend class on go-to-market.

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Experience

1. Founder & CEO

   Oct 2025 - Present
   Yarrow Studio · 1 yr · Full-time · Cape Town, South Africa
   • Previously built and sold a small vertical SaaS for clinics company.
   • Took Yarrow Studio from zero to $11 million ARR.
   • Raised $11 million across 3 rounds.
2. Business Analyst

   Jul 2024 - Oct 2025
   Safaricom · 1 yr 3 mo · Full-time · Cape Town, South Africa
   • Cut p99 latency on the firmware services from 644ms to 86ms.
   • Brought on-call pages for firmware down from 39 a week to 2.
3. Senior Consultant

   Apr 2023 - Jul 2024
   Google · 1 yr 3 mo · Full-time · Cape Town, South Africa
   • Led a cost programme that saved a client $88 million.
   • Delivered 20 engagements across 10 countries.
4. Business Analyst

   Oct 2020 - Apr 2023
   Equity Bank · 2 yr 6 mo · Full-time · Cape Town, South Africa
   • Brought on-call pages for data platform down from 31 a week to 1.
   • Wrote the healthcare service that now handles 26 million requests a day.

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Education

1. Lagos Business School

   MBA, Business Administration
   2021 - 2023
2. University of Nigeria, Nsukka

   BEng, Economics
   2015 - 2019