Lorena Castro

Senior Brand Manager at Google | ex-Meta

Google

Buenos Aires, Argentina · ART (UTC-3)

7+ years experience

IESE

English, Spanish

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Overview

Senior Brand Manager at Google, focused on brand. Rebuilt the brand reporting so every rupee and dollar of spend is traceable.

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Skills

brand strategycampaignsagency managementstorytellingconsumer insight

Open to workLooking for a role

closes in 3 months

Target roles: Senior Brand Manager
Level: Senior
Industries: Consumer apps, E-commerce
Work mode: On-site
Available: Immediately
Work authorization: Authorized to work in Argentina
What I'm looking for: Scope to lead brand work, with a manager who gives direct feedback.
Not interested in: Crypto

7 years in brand. Strongest at agency management and brand strategy. Available immediately.

Buenos Aires, Argentinastorytellingcampaignsagency management

Senior Brand Manager
Jul 2023 - Present
Google · 3 yr 3 mo · Full-time · Buenos Aires, Argentina
- Launched 6 campaigns, 4 of them in new markets.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Aug 2020 - Jul 2023
Meta · 2 yr 11 mo · Full-time · Buenos Aires, Argentina
- Launched 12 campaigns, 2 of them in new markets.
Marketing Associate
Oct 2019 - Aug 2020
Kavak · 10 mo · Full-time · Buenos Aires, Argentina
- Launched 11 campaigns, 5 of them in new markets.

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