Markus Gerber

S

Marketing Director at Kingsway Software · B2B demand generation · HubSpot, pipeline

Kingsway Software
Vienna, Austria · CET (UTC+1)
12+ years experience
Sorbonne University
English, German
Hiring
Messaging unavailable

Overview

20 years in marketing, the last 3 at Kingsway Software, where I lead the demand gen team. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Generated $21 million of qualified pipeline in a year. Before that: Cabify and ASML. Most at home with paid social and HubSpot. Swimming before work keeps me sane.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers

Prefers short, specific messages

Skills
HubSpotpipelinedemand generationpaid social
HiringHiring for a role
closes in 3 months

Looking for a product marketer who has worked on pipeline at scale

Role
Product marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$187k-$231k + equity
Team
Demand gen, 17 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
3 conversations, no take-home

Comp €97k-€114k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Vienna, Austria · remote OKpaid socialhubspotpipeline
Open

Experience

  1. Marketing Director
    Mar 2024 - Present
    Kingsway Software · 2 yr 7 mo · Full-time · Vienna, Austria
    • Hired and trained a demand gen team of 8.
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  2. Content Marketing Lead
    Dec 2022 - Mar 2024
    Cabify · 1 yr 3 mo · Full-time · Vienna, Austria
    • Launched 12 campaigns, 4 of them in new markets.
    • Hired and trained a demand gen team of 3.
  3. Content Marketing Lead
    Dec 2019 - Dec 2022
    ASML · 3 yr · Full-time · Vienna, Austria
    • Launched 6 campaigns, 3 of them in new markets.
    • Hired and trained a demand gen team of 4.
  4. Growth Marketing Manager
    Mar 2016 - Dec 2019
    Klarna · 3 yr 9 mo · Full-time · Vienna, Austria
    • Launched 4 campaigns, 2 of them in new markets.
  5. Product Marketing Manager
    May 2014 - Jan 2016
    Revolut · 1 yr 8 mo · Full-time · Vienna, Austria
    • Launched the care product in 5 markets.

Projects

B2B demand generation benchmark
2026

Reproducible benchmarks comparing demand generation and HubSpot on real workloads.

Open-source demand generation toolkit
2023

A small library for B2B demand generation that 106 developers star on GitHub.

References

No references yet.

Education

  1. Sorbonne University
    Licence, Business Administration
    2003 - 2006

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