Nikhil Luthra

Overview

I've spent 17 years on performance marketing - first at McKinsey & Company, now at Harbor Works. Launched 17 campaigns, 3 of them in new markets. Ran 579 creative tests a year across paid social. Former debater; now I argue with spreadsheets.

Replies on weekday evenings

Experience

1. Head of Marketing

   Apr 2023 - Present
   Harbor Works · 3 yr 6 mo · Full-time · Bengaluru, India
   • Launched 19 campaigns, 5 of them in new markets.
   • Cut blended CAC by 20% while doubling spend.
2. Marketing Director

   Jan 2021 - Apr 2023
   Capgemini · 2 yr 3 mo · Full-time · Bengaluru, India
   • Cut blended CAC by 26% while doubling spend.
   • Hired and trained a acquisition team of 9.
3. Content Marketing Lead

   Oct 2017 - Jan 2021
   BrowserStack · 3 yr 3 mo · Full-time · Bengaluru, India
   • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
   • Cut blended CAC by 21% while doubling spend.
4. Marketing Associate

   Oct 2015 - Oct 2017
   Tata Motors · 2 yr · Full-time · Bengaluru, India
   • Launched 20 campaigns, 4 of them in new markets.
   • Ran 214 creative tests a year across paid social.
5. Product Marketing Manager

   Mar 2012 - Oct 2015
   McKinsey & Company · 3 yr 7 mo · Full-time · Bengaluru, India
   • Cut time-to-first-value for new growth customers from 21 days to 4.

No references yet.

Education

1. NIT Trichy

   B.Tech, Communications
   2005 - 2009