Nikita Luthra

S

Head of Data at Rivet Labs · incrementality, SQL

Rivet Labs
Pune, India · IST (UTC+5:30)
12+ years experience
IIM Bangalore
English, Hindi, Marathi
Co-founderHiring
Messaging unavailable

Overview

I lead marketing analytics at Rivet Labs in Pune. Replaced 28 hand-built dashboards with one metrics layer people trust. Before that: Nykaa and Ola. Most at home with attribution and Looker.

Good reasons to reach out
  • People who want to build this with me
  • Candidates for the role I'm hiring for
  • Questions about marketing analytics
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Offshore staffing offers
  • Unpaid work or spec projects

Usually replies within a day

Skills
incrementalityRLookerSQLattribution
Co-founderLooking for a co-founder
closes in 3 months

Need a commercial co-founder: vendor onboarding in Southeast Asia

The idea
Vendor onboarding in Southeast Asia
Stage
Idea
I bring
4 years in marketing analytics
Looking for
Operator who has scaled a team
Commitment
Full-time after funding
Location
Pune or remote

I bring 22 years of marketing analytics (currently Rivet Labs). Ideally you've sold to enterprises. Pre-product, some customer interviews done.

Pune, Indiaattributionrincrementality
Open
HiringHiring for a role
closes in 3 months

Hiring a senior data scientist for the marketing science team - Pune or remote

Role
Senior data scientist
Level
Senior
Type
Full-time
Work mode
Remote
Compensation
₹36-55 LPA
Team
Marketing science, 16 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Intro call, technical deep dive, team chat

Comp ₹41-46 LPA. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Pune, India · remote OKsqlincrementalityr
Open

Experience

  1. Head of Data
    Apr 2022 - Present
    Rivet Labs · 4 yr 6 mo · Full-time · Pune, India
    • Replaced 94 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 50 non-analysts.
  2. Director of Data Science
    Dec 2020 - Apr 2022
    Nykaa · 1 yr 4 mo · Full-time · Pune, India
    • Built the marketing science models now used in 4 product decisions a quarter.
  3. Data Analyst
    Sep 2018 - Dec 2020
    Ola · 2 yr 3 mo · Full-time · Pune, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 97 non-analysts.
  4. Data Scientist
    Jan 2017 - Sep 2018
    EY · 1 yr 8 mo · Full-time · Pune, India
    • Replaced 112 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 107 non-analysts.
  5. Staff Data Scientist
    Sep 2014 - Jan 2017
    Cognizant · 2 yr 4 mo · Full-time · Pune, India
    • Taught SQL to 129 non-analysts.

Projects

Side project: a commute planner
2022

Built with attribution and incrementality. 4095 people used it last year.

References

No references yet.

Education

  1. IIM Bangalore
    MBA, Business Administration
    2004 - 2006
  2. IIT Bombay
    B.Tech, Physics
    1999 - 2003

Details

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