Salem Haddad

S

Director of Product at Check Point Software · Creator tools · content, creator economy

Check Point Software
Dubai, UAE · GST (UTC+4)
11+ years experience
University of Dubai
English, Arabic
Messaging unavailable

Overview

I've spent 13 years on creator tools - first at SABIC, now at Check Point Software. Launched the creator product in 10 markets. Before that: Teva and Emirates Group. Into vintage synthesizers.

Good reasons to reach out
  • Questions about creator tools
  • Thoughtful intros to people in my field
Please don't message about
  • Unpaid work or spec projects
  • Offshore staffing offers
  • Crypto token projects

Answers in batches on Fridays

Skills
monetisationcreator economycommunitymobilecontent

Experience

  1. Director of Product
    May 2025 - Present
    Check Point Software · 1 yr 5 mo · Full-time · Dubai, UAE
    • Took creator activation from 30% to 58% in three quarters.
    • Ran 45 customer interviews before writing the first spec.
  2. Senior Product Manager
    Nov 2022 - May 2025
    Teva · 2 yr 6 mo · Full-time · Dubai, UAE
    • Cut time-to-first-value for new creator customers from 14 days to 1.
    • Launched the creator product in 14 markets.
  3. Group Product Manager
    Apr 2021 - Nov 2022
    Emirates Group · 1 yr 7 mo · Full-time · Dubai, UAE
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
  4. Senior Product Manager
    Jul 2019 - Apr 2021
    PwC · 1 yr 9 mo · Full-time · Dubai, UAE
    • Grew creator revenue from $6 million to $53 million ARR.
  5. Associate Product Manager
    Nov 2015 - Jul 2019
    SABIC · 3 yr 8 mo · Full-time · Dubai, UAE
    • Ran 89 customer interviews before writing the first spec.

Projects

Conference talk: lessons from creator
2025

What went wrong and what worked while scaling creator tools.

Write-up: creator tools in practice
2022

A long-form guide to creator tools for people starting out.

References

No references yet.

Education

  1. University of Dubai
    BBA, Engineering
    2008 - 2012

Details

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