Shabnam Sana Merchant

S

Content Marketing Lead at Copper Finance · Content and SEO

Copper Finance
Gurugram, India · IST (UTC+5:30)
6+ years experience
IIT Roorkee
English, Hindi
Advising
Messaging unavailable

Overview

I've spent 6 years on content and SEO - first at Larsen & Toubro, now at Copper Finance. Grew organic traffic from 132k to 1179k monthly visits. Most at home with editorial and content strategy.

Good reasons to reach out
  • Advice on content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • SEO and link-building offers
  • Crypto token projects
Skills
editorialdeveloper relationsanalyticscontent strategy
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and developer relations

Topics
content and SEO, content strategy, developer relations
Format
Office hours
Terms
Equity
Capacity
One advisory role at a time
Best for
Seed to Series A teams

6 years of content and SEO. One call a month or async reviews.

Gurugram, Indiacontent strategyanalyticsdeveloper relations
Open

Experience

  1. Content Marketing Lead
    Jan 2024 - Present
    Copper Finance · 2 yr 9 mo · Full-time · Gurugram, India
    • Built a library of 831 articles that still drives sign-ups.
    • Hired and trained a content team of 6.
  2. Marketing Associate
    Sep 2022 - Jan 2024
    Asian Paints · 1 yr 4 mo · Full-time · Gurugram, India
    • Built a library of 840 articles that still drives sign-ups.
    • Launched 11 campaigns, 4 of them in new markets.
  3. Marketing Associate
    Oct 2020 - Sep 2022
    Larsen & Toubro · 1 yr 11 mo · Contract · Gurugram, India
    • Grew organic traffic from 64k to 1167k monthly visits.

Projects

Side project: a budgeting app
2026

Built with developer relations and analytics. 4695 people used it last year.

Content and SEO benchmark
2025

Reproducible benchmarks comparing editorial and content strategy on real workloads.

References

No references yet.

Education

  1. IIT Roorkee
    B.Tech, Communications
    2015 - 2019

Details

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