Shantanu Mhatre

Growth Marketing Manager at Google · attribution, creative testing

Google

Mumbai, India · IST (UTC+5:30)

5+ years experience

College of Engineering, Pune

English, Hindi, Marathi

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Overview

I work on performance marketing at Google in Mumbai. Cut blended CAC by 29% while doubling spend. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Previously at Myntra. Most at home with paid social and Google Ads.

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Skills

Google Adscreative testingpaid socialcopywritingattributionCAC/LTV

CollaboratingLooking to collaborate

closes in 3 months

Co-writing a guide about performance marketing - looking for a co-author

Project: A guide about performance marketing - looking for a co-author
Skills needed: creative testing, Backend
Time commitment: Weekends
Outcome: Conference talk

A few hours a week. Based in Mumbai, happy to work remotely.

Mumbai, India · remote OKattributioncopywritingcreative testing

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Experience

Growth Marketing Manager
Mar 2024 - Present
Google · 2 yr 7 mo · Full-time · Mumbai, India
- Hired and trained a acquisition team of 9.
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Oct 2021 - Mar 2024
Myntra · 2 yr 5 mo · Full-time · Mumbai, India
- Launched 9 campaigns, 2 of them in new markets.

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Education

College of Engineering, Pune
B.Tech, Psychology
2016 - 2020

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