Shyam Kumar

S

Analytics Manager at Axis Bank · Marketing analytics · SQL, marketing mix modelling

Axis Bank
Hyderabad, India · IST (UTC+5:30)
13+ years experience
Srishti Manipal Institute
English, Hindi, Telugu
Co-founder
Messaging unavailable

Overview

Currently at Axis Bank, where I lead marketing analytics with a team of 16. Replaced 77 hand-built dashboards with one metrics layer people trust. Built the marketing science models now used in 8 product decisions a quarter. Most at home with marketing mix modelling and Looker. Bird-watcher and amateur naturalist.

Good reasons to reach out
  • People who want to build this with me
  • Questions about marketing analytics
Please don't message about
  • Crypto token projects
  • Courses and coaching offers
  • Offshore staffing offers

Best reached early in the week

Skills
RSQLmarketing mix modellingincrementalityLookerattribution
Co-founderLooking for a co-founder
closes in 3 months

Need a go-to-market co-founder: vendor onboarding in the UK

The idea
Vendor onboarding in the UK
Stage
Customer interviews
I bring
5 years in marketing analytics
Looking for
Technical co-founder who has shipped B2B software
Commitment
Part-time to start
Location
Hyderabad or remote

I bring 13 years of marketing analytics (currently Axis Bank). Ideally you've run operations in MENA. Full-time from day one.

Hyderabad, India · remote OKrmarketing mix modellingsql
Open

Experience

  1. Analytics Manager
    Dec 2023 - Present
    Axis Bank · 2 yr 10 mo · Full-time · Hyderabad, India
    • Replaced 39 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 10 product decisions a quarter.
  2. Senior Data Scientist
    Feb 2021 - Dec 2023
    Flipkart · 2 yr 10 mo · Full-time · Hyderabad, India
    • Wrote the metric definitions the leadership team reviews every week.
  3. Data Analyst
    Aug 2017 - Jan 2021
    Mahindra Group · 3 yr 5 mo · Full-time · Hyderabad, India
    • Taught SQL to 95 non-analysts.
    • Replaced 33 hand-built dashboards with one metrics layer people trust.
  4. Data Scientist
    Jul 2013 - May 2017
    Siemens · 3 yr 10 mo · Full-time · Hyderabad, India
    • Taught SQL to 140 non-analysts.

Projects

Marketing analytics benchmark
2024

Reproducible benchmarks comparing incrementality and attribution on real workloads.

References

No references yet.

Education

  1. Srishti Manipal Institute
    B.Des, Operations Research
    2009 - 2013

Details

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