Smit Vyas

S

Director of Design at TCS · B2B dashboards

TCS
Ahmedabad, India · IST (UTC+5:30)
11+ years experience
University of Delhi
English, Hindi, Gujarati
Advising
Messaging unavailable

Overview

I've spent 18 years on B2B dashboards - first at Nykaa, now at TCS. Shipped the enterprise redesign that lifted task completion 24%. Ran 92 usability sessions and turned them into a research repository. I host a monthly meetup on B2B dashboards.

Good reasons to reach out
  • Advice on B2B dashboards
  • Second opinions on data visualisation decisions
Please don't message about
  • Unpaid work or spec projects
  • Offshore staffing offers

Slower in the last week of each quarter

Skills
illustrationinformation architectureFigmadata visualisation
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: B2B dashboards and illustration

Topics
B2B dashboards, data visualisation, information architecture
Format
Async reviews
Terms
Equity
Capacity
A few async reviews a month
Best for
Engineers moving into leadership

18 years of B2B dashboards. One call a month or async reviews.

Ahmedabad, Indiafigmainformation architectureillustration
Open

Experience

  1. Director of Design
    Jan 2025 - Present
    TCS · 1 yr 9 mo · Full-time · Ahmedabad, India
    • Cut support tickets about enterprise by 48% with clearer copy and states.
    • Ran 34 usability sessions and turned them into a research repository.
    • Brought the enterprise flows to WCAG 2.2 AA.
  2. Product Designer
    Nov 2021 - Jan 2025
    Hindustan Unilever · 3 yr 2 mo · Full-time · Ahmedabad, India
    • Cut support tickets about enterprise by 25% with clearer copy and states.
  3. Staff Product Designer
    Oct 2019 - Aug 2021
    Visa · 1 yr 10 mo · Full-time · Ahmedabad, India
    • Ran 52 usability sessions and turned them into a research repository.
    • Shipped the enterprise redesign that lifted task completion 12%.
  4. Senior Product Designer
    Aug 2018 - Oct 2019
    Intel · 1 yr 2 mo · Full-time · Ahmedabad, India
    • Shipped the enterprise redesign that lifted task completion 36%.
    • Cut support tickets about enterprise by 26% with clearer copy and states.
  5. Senior Product Designer
    May 2015 - Aug 2018
    Nykaa · 3 yr 3 mo · Contract · Ahmedabad, India
    • Shipped the enterprise redesign that lifted task completion 20%.
    • Built a component library 73 engineers ship with every day.

Projects

Open-source Figma toolkit
2025

A small library for B2B dashboards that 738 developers star on GitHub.

References

No references yet.

Education

  1. University of Delhi
    B.Com, Human-Computer Interaction
    2003 - 2007

Details

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