Sonia Menon

S

Growth Marketing Manager at TSMC | ex-Traveloka

TSMC
Singapore · SGT (UTC+8)
2+ years experience
Bandung Institute of Technology
English, Mandarin
LearningCollaborating
Messaging unavailable

Overview

Growth Marketing Manager at TSMC, focused on performance marketing. Launched 14 campaigns, 2 of them in new markets. Previously at Traveloka.

Good reasons to reach out
  • Collaborators for my side project
  • Mentors who have done this before
  • Speaking or podcast invitations
  • Working sessions on attribution
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers
  • Paid follower schemes

Checks messages twice a week

Skills
CAC/LTVattributioncreative testingGoogle Adspaid social
LearningLearning something
closes in 3 months

Learning paid social - want a mentor for monthly reviews

Goal
Build a portfolio project in performance marketing that I'd be proud to show.
Where I am now
Some experience
Ideal mentor
Someone who has worked in performance marketing for a few years
Cadence
Monthly
What I can offer back
Introductions in my college network

2 years in so far. Looking for honest feedback, once or twice a month.

Singapore · remote OKpaid socialcreative testinggoogle ads
Open
CollaboratingLooking to collaborate
closes in 3 months

Looking for collaborators on an open-source CAC/LTV toolkit

Project
An open-source CAC/LTV toolkit
Skills needed
paid social, creative testing
Time commitment
Weekends
Outcome
Small product with real users

Will credit everyone who contributes. Based in Singapore, happy to work remotely.

Singaporepaid socialgoogle adscac/ltv
Open

Experience

  1. Growth Marketing Manager
    Aug 2025 - Present
    TSMC · 1 yr 2 mo · Full-time · Singapore
    • Cut blended CAC by 33% while doubling spend.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a acquisition team of 3.
  2. Marketing Associate
    Oct 2024 - Aug 2025
    Traveloka · 10 mo · Full-time · Singapore
    • Cut blended CAC by 35% while doubling spend.

Projects

Conference talk: lessons from acquisition
2026

What went wrong and what worked while scaling performance marketing.

References

No references yet.

Education

  1. Bandung Institute of Technology
    BEng, Communications
    2019 - 2023

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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