Tanya Sood
SHead of Data at Mill Data · SQL, R
- Mill Data
- Bengaluru, India · IST (UTC+5:30)
- 13+ years experience
- IIT Madras
- English, Hindi, Kannada
Messaging unavailable
Overview
Currently at Mill Data, where I lead marketing analytics with a team of 18. Wrote the metric definitions the leadership team reviews every week. Taught SQL to 112 non-analysts. Before that: PwC and Axis Bank. Board games, hiking, and terrible puns.
Good reasons to reach out
- Second opinions on marketing mix modelling decisions
- Questions about marketing analytics
Please don't message about
- Data broker offers
- Unpaid work or spec projects
Checks messages twice a week
Skills
SQLmarketing mix modellingattributionincrementalityLookerR
Experience
- Head of DataDec 2022 - PresentMill Data · 3 yr 10 mo · Full-time · Bengaluru, India
- Built the marketing science models now used in 8 product decisions a quarter.
- Taught SQL to 195 non-analysts.
- Replaced 99 hand-built dashboards with one metrics layer people trust.
- Analytics ManagerApr 2019 - Dec 2022PwC · 3 yr 8 mo · Full-time · Bengaluru, India
- Wrote the metric definitions the leadership team reviews every week.
- Senior Data ScientistApr 2017 - Apr 2019Axis Bank · 2 yr · Full-time · Bengaluru, India
- Replaced 98 hand-built dashboards with one metrics layer people trust.
- Data AnalystJul 2014 - Apr 2017JPMorgan Chase · 2 yr 9 mo · Full-time · Bengaluru, India
- Taught SQL to 56 non-analysts.
- Replaced 112 hand-built dashboards with one metrics layer people trust.
- Data AnalystOct 2013 - Jul 2014Atlassian · 9 mo · Full-time · Bengaluru, India
- Taught SQL to 121 non-analysts.
- Replaced 38 hand-built dashboards with one metrics layer people trust.
Projects
Conference talk: lessons from marketing science
2023What went wrong and what worked while scaling marketing analytics.
References
No references yet.
Education
- IIT MadrasB.Tech, Economics2008 - 2012
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