Tanya Sood

S

Head of Data at Mill Data · SQL, R

Mill Data
Bengaluru, India · IST (UTC+5:30)
13+ years experience
IIT Madras
English, Hindi, Kannada
Messaging unavailable

Overview

Currently at Mill Data, where I lead marketing analytics with a team of 18. Wrote the metric definitions the leadership team reviews every week. Taught SQL to 112 non-analysts. Before that: PwC and Axis Bank. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Second opinions on marketing mix modelling decisions
  • Questions about marketing analytics
Please don't message about
  • Data broker offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
SQLmarketing mix modellingattributionincrementalityLookerR

Experience

  1. Head of Data
    Dec 2022 - Present
    Mill Data · 3 yr 10 mo · Full-time · Bengaluru, India
    • Built the marketing science models now used in 8 product decisions a quarter.
    • Taught SQL to 195 non-analysts.
    • Replaced 99 hand-built dashboards with one metrics layer people trust.
  2. Analytics Manager
    Apr 2019 - Dec 2022
    PwC · 3 yr 8 mo · Full-time · Bengaluru, India
    • Wrote the metric definitions the leadership team reviews every week.
  3. Senior Data Scientist
    Apr 2017 - Apr 2019
    Axis Bank · 2 yr · Full-time · Bengaluru, India
    • Replaced 98 hand-built dashboards with one metrics layer people trust.
  4. Data Analyst
    Jul 2014 - Apr 2017
    JPMorgan Chase · 2 yr 9 mo · Full-time · Bengaluru, India
    • Taught SQL to 56 non-analysts.
    • Replaced 112 hand-built dashboards with one metrics layer people trust.
  5. Data Analyst
    Oct 2013 - Jul 2014
    Atlassian · 9 mo · Full-time · Bengaluru, India
    • Taught SQL to 121 non-analysts.
    • Replaced 38 hand-built dashboards with one metrics layer people trust.

Projects

Conference talk: lessons from marketing science
2023

What went wrong and what worked while scaling marketing analytics.

References

No references yet.

Education

  1. IIT Madras
    B.Tech, Economics
    2008 - 2012

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