Taranjit Sohal

Analytics Manager at Cognizant · Marketing analytics · marketing mix modelling, SQL

Cognizant

New Delhi, India · IST (UTC+5:30)

13+ years experience

College of Engineering, Pune

English, Hindi

Advising

Messaging unavailable

Overview

Analytics Manager at Cognizant, focused on marketing analytics. Built the marketing science models now used in 4 product decisions a quarter.

Good reasons to reach out

Advice on marketing analytics
Questions about marketing analytics

Please don't message about

Generic networking requests
Offshore staffing offers

Best reached early in the week

Skills

marketing mix modellingevaluationSQLLookerattributionincrementalityR

AdvisingOpen to advising

closes in 3 months

Office hours for students choosing a first job: marketing analytics and evaluation

Topics: marketing analytics, incrementality, R
Format: Office hours
Terms: Paid
Capacity: One advisory role at a time
Best for: First-time founders

13 years of marketing analytics. One call a month or async reviews.

New Delhi, India · remote OKlookersqlincrementality

Open

Experience

Analytics Manager
Aug 2024 - Present
Cognizant · 2 yr 2 mo · Full-time · New Delhi, India
- Built the marketing science models now used in 3 product decisions a quarter.
- Taught SQL to 159 non-analysts.
Senior Data Scientist
Apr 2022 - Aug 2024
Razorpay · 2 yr 4 mo · Full-time · New Delhi, India
- Built the marketing science models now used in 10 product decisions a quarter.
- Replaced 119 hand-built dashboards with one metrics layer people trust.
Senior Data Scientist
May 2019 - Apr 2022
Ola · 2 yr 11 mo · Full-time · New Delhi, India
- Wrote the metric definitions the leadership team reviews every week.
- Replaced 41 hand-built dashboards with one metrics layer people trust.
Data Scientist
Jan 2016 - May 2019
ITC · 3 yr 4 mo · Full-time · New Delhi, India
- Replaced 60 hand-built dashboards with one metrics layer people trust.
- Taught SQL to 113 non-analysts.
Data Scientist
Oct 2013 - Jan 2016
Atlassian · 2 yr 3 mo · Contract · New Delhi, India
- Replaced 40 hand-built dashboards with one metrics layer people trust.

Projects

Conference talk: lessons from marketing science

2026

What went wrong and what worked while scaling marketing analytics.

Side project: a commute planner

2026

Built with incrementality and evaluation. 893 people used it last year.

References

No references yet.

Education

College of Engineering, Pune
B.Tech, Operations Research
2009 - 2013

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

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