Vasudha Madhuri Balasubramanian

Senior Product Designer at Lakemont Digital | ex-Adobe

Lakemont Digital

Hyderabad, India · IST (UTC+5:30)

6+ years experience

PSG College of Technology

English, Hindi, Telugu

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Overview

Based in Hyderabad. I work on brand and marketing design at Lakemont Digital. Ran 125 usability sessions and turned them into a research repository. I mentor first-time managers when I can.

Good reasons to reach out

Thoughtful intros to people in my field
Questions about brand and marketing design
Second opinions on illustration decisions

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SEO and link-building offers
Crypto token projects
Unpaid design tests

Checks messages twice a week

Skills

illustrationdesign systemstypographybrand design

Experience

Senior Product Designer
Apr 2025 - Present
Lakemont Digital · 1 yr 6 mo · Full-time · Hyderabad, India
- Brought the brand flows to WCAG 2.2 AA.
- Built a component library 39 engineers ship with every day.
- Ran 135 usability sessions and turned them into a research repository.
Product Designer
Aug 2023 - Feb 2025
Adobe · 1 yr 6 mo · Full-time · Hyderabad, India
- Brought the brand flows to WCAG 2.2 AA.
UX Researcher
Sep 2020 - Jul 2023
Larsen & Toubro · 2 yr 10 mo · Full-time · Hyderabad, India
- Cut support tickets about brand by 39% with clearer copy and states.
- Brought the brand flows to WCAG 2.2 AA.

References

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Education

PSG College of Technology
B.E., Human-Computer Interaction
2015 - 2019

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