Wyatt Palmer
SHead of Data at Axis Energy · Marketing analytics
- Axis Energy
- New York, NY · ET (UTC-5)
- 14+ years experience
- UT Austin
- English
Messaging unavailable
Overview
I lead marketing analytics at Axis Energy in New York. Built the marketing science models now used in 4 product decisions a quarter. Replaced 84 hand-built dashboards with one metrics layer people trust. Before that: EY and General Motors. Most at home with SQL and attribution. Marathoner (8 so far).
Good reasons to reach out
- Questions about marketing analytics
- Working sessions on R
Please don't message about
- SEO and link-building offers
- Courses and coaching offers
- Data broker offers
Replies between meetings, usually same day
Skills
SQLRattributionmarketing mix modelling
Experience
- Head of DataNov 2023 - PresentAxis Energy · 2 yr 11 mo · Full-time · New York, NY
- Taught SQL to 92 non-analysts.
- Replaced 87 hand-built dashboards with one metrics layer people trust.
- Data AnalystSep 2020 - Aug 2023EY · 2 yr 11 mo · Contract · New York, NY
- Wrote the metric definitions the leadership team reviews every week.
- Taught SQL to 86 non-analysts.
- Data ScientistMar 2018 - Sep 2020General Motors · 2 yr 6 mo · Full-time · New York, NY
- Replaced 67 hand-built dashboards with one metrics layer people trust.
- Taught SQL to 110 non-analysts.
- Senior Data ScientistDec 2015 - Mar 2018Target · 2 yr 3 mo · Full-time · New York, NY
- Built the marketing science models now used in 9 product decisions a quarter.
- Data AnalystFeb 2013 - Dec 2015Kaiser Permanente · 2 yr 10 mo · Full-time · New York, NY
- Taught SQL to 153 non-analysts.
- Replaced 46 hand-built dashboards with one metrics layer people trust.
Projects
Conference talk: lessons from marketing science
2024What went wrong and what worked while scaling marketing analytics.
References
No references yet.
Education
- UT AustinBS, Economics2006 - 2010
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