Wyatt Palmer

S

Head of Data at Axis Energy · Marketing analytics

Axis Energy
New York, NY · ET (UTC-5)
14+ years experience
UT Austin
English
Messaging unavailable

Overview

I lead marketing analytics at Axis Energy in New York. Built the marketing science models now used in 4 product decisions a quarter. Replaced 84 hand-built dashboards with one metrics layer people trust. Before that: EY and General Motors. Most at home with SQL and attribution. Marathoner (8 so far).

Good reasons to reach out
  • Questions about marketing analytics
  • Working sessions on R
Please don't message about
  • SEO and link-building offers
  • Courses and coaching offers
  • Data broker offers

Replies between meetings, usually same day

Skills
SQLRattributionmarketing mix modelling

Experience

  1. Head of Data
    Nov 2023 - Present
    Axis Energy · 2 yr 11 mo · Full-time · New York, NY
    • Taught SQL to 92 non-analysts.
    • Replaced 87 hand-built dashboards with one metrics layer people trust.
  2. Data Analyst
    Sep 2020 - Aug 2023
    EY · 2 yr 11 mo · Contract · New York, NY
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 86 non-analysts.
  3. Data Scientist
    Mar 2018 - Sep 2020
    General Motors · 2 yr 6 mo · Full-time · New York, NY
    • Replaced 67 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 110 non-analysts.
  4. Senior Data Scientist
    Dec 2015 - Mar 2018
    Target · 2 yr 3 mo · Full-time · New York, NY
    • Built the marketing science models now used in 9 product decisions a quarter.
  5. Data Analyst
    Feb 2013 - Dec 2015
    Kaiser Permanente · 2 yr 10 mo · Full-time · New York, NY
    • Taught SQL to 153 non-analysts.
    • Replaced 46 hand-built dashboards with one metrics layer people trust.

Projects

Conference talk: lessons from marketing science
2024

What went wrong and what worked while scaling marketing analytics.

References

No references yet.

Education

  1. UT Austin
    BS, Economics
    2006 - 2010

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