How to reach a publicist
Publicists in the U.S. earn a median $74,750 a year, so a 15-minute reply costs them about $8.99 of their time. Write a message worth that.
At the U.S. median for public relations specialists.
- Median pay
- $74,750 a year
- Per hour
- $35.94
- Middle half earns
- $56,260 to $100,370
- Fair price for a reply
- $15
BLS OEWS, May 2025. Full pay breakdown
The full written guide for this page is being prepared. The figures above are live, from public pay data and Introworth's own pricing.
What your ask costs them
| Ask | Their time | Fair price per message |
|---|---|---|
| A quick question (5 min) | $3 | $15 |
| A considered reply (15 min) | $8.99 | $15 |
| A review or a short call (30 min) | $17.97 | $25 |
| An hour of advice (60 min) | $35.94 | $50 |
Their time at the U.S. median pay for public relations specialists. The fair price is what lets them keep the full value of that time after Introworth's 15% commission, rounded up to a familiar price.
Reach people who chose to be reachable
On Introworth, members set a price for messages from people they don't know. Your card is held, not charged, and you pay only if they reply. Members keep 85% of the price.
Guides for specific asks to publicists
General outreach guides
How to reach other roles
Pay figures come from the U.S. Bureau of Labor Statistics and are computed by Introworth's price calculator. The guide text is drafted with AI from those figures and Introworth's product rules, and checked automatically before it is published. It is general guidance, not legal, tax or financial advice.