Outreach guides
How to reach anyone
A cold message asks a stranger for their time. Each guide shows what that time is worth, from U.S. pay data, and how to write a first message and a follow-up that respect it.
Management
15 minutes of their time- How to reach a CEO$25.72
- How to reach an operations manager$12.71
- How to reach a marketing manager$20.05
- How to reach an advertising manager$16.07
- How to reach a sales manager$17.82
- How to reach a PR manager$17.66
- How to reach a fundraising manager$15.08
- How to reach a CTO or IT director$21.05
- How to reach a finance director$20.02
- How to reach an HR manager$17.94
- How to reach a training and development manager$15.99
- How to reach a purchasing manager$17.80
- How to reach a logistics and supply chain manager$12.89
- How to reach a plant manager$15.15
- How to reach a healthcare administrator$14.89
- How to reach an engineering manager$20.59
- How to reach a research director$20.10
- How to reach a construction manager$13.82
- How to reach a university administrator$12.57
- How to reach a school principal$12.73
- How to reach a nonprofit director$9.66
Business and Financial Operations
15 minutes of their time- How to reach a talent agent$9.96
- How to reach a recruiter$9.13
- How to reach a management consultant$12.24
- How to reach a project manager$12.30
- How to reach an event planner$7.35
- How to reach a marketing specialist$9.47
- How to reach a compliance officer$9.70
- How to reach an accountant$10.06
- How to reach a financial analyst$12.35
- How to reach a financial advisor$12.63
- How to reach a loan officer$9.22
Computer and Mathematical
15 minutes of their timeArchitecture and Engineering
15 minutes of their timeLife, Physical, and Social Science
15 minutes of their timeCommunity and Social Service
15 minutes of their timeLegal
15 minutes of their timeEducational Instruction and Library
15 minutes of their timeArts, Design, Entertainment, Sports, and Media
15 minutes of their time- How to reach an art director$13.81
- How to reach a graphic designer$7.57
- How to reach an animator$12.26
- How to reach an interior designer$8.08
- How to reach a film or TV producer$10.86
- How to reach an editor$9.37
- How to reach a journalist$7.48
- How to reach a publicist$8.99
- How to reach an author$9.25
- How to reach a technical writer$10.87
- How to reach a photographer$5.37
Healthcare Practitioners and Technical
15 minutes of their timeSales and Related
15 minutes of their timeGuides by what you want
Ask for a referralInformational interviewAsk for adviceFind a mentorCold email an investorReach out to a founderFind a co-founderRecruit a candidateMessage a hiring managerAsk for an introductionB2B cold emailPropose a partnershipCustomer discoveryAsk for feedbackRecruit an advisorPitch a journalistInvite a speakerOpen-source outreachReconnectFollow up after no replyFollow up after a meetingFollow up after an interviewThank an introducer
Pay: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, May 2025, U.S. medians. Each figure is the median hourly pay times 15 minutes.