Abigail McCarthy
SMarketing Associate at Target · B2B demand generation · webinars, ABM
- Target
- Seattle, WA · PT (UTC-8)
- 2+ years experience
- Yale University
- English
Messaging unavailable
Overview
I've spent 2 years on B2B demand generation, now at Target. Launched 5 campaigns, 5 of them in new markets. Generated $15 million of qualified pipeline in a year. Most at home with pipeline and demand generation. I read too many books about cities.
Good reasons to reach out
- Thoughtful intros to people in my field
- Working sessions on webinars
- Speaking or podcast invitations
Please don't message about
- Crypto token projects
- Agency or outsourcing pitches
- SEO and link-building offers
Skills
webinarsdemand generationHubSpoteditorialpipelineABM
Experience
- Marketing AssociateOct 2024 - PresentTarget · 2 yr · Full-time · Seattle, WA
- Generated $19 million of qualified pipeline in a year.
- Launched 19 campaigns, 4 of them in new markets.
Projects
Write-up: B2B demand generation in practice
2025A long-form guide to B2B demand generation for people starting out.
Side project: a habit tracker
2024Built with demand generation and webinars. 3164 people used it last year.
References
No references yet.
Education
- Yale UniversityBA, Business Administration2019 - 2023
Details
Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections