Adrian Luis Mendoza

Marketing Director at ServiceNow · Lifecycle marketing

ServiceNow

Seattle, WA · PT (UTC-8)

12+ years experience

UCLA

English

Co-founder Advising

Messaging unavailable

Overview

I lead lifecycle marketing at ServiceNow in Seattle. Hired and trained a lifecycle team of 3. Lifted 90-day retention 11 points with lifecycle programs. Most at home with Braze and CRM. I host a monthly meetup on lifecycle marketing.

Good reasons to reach out

People who want to build this with me
Advice on lifecycle marketing
Thoughtful intros to people in my field
Second opinions on CRM decisions

Please don't message about

SEO and link-building offers
Agency or outsourcing pitches

Checks messages twice a week

Skills

retentionemailCRMsegmentationBraze

Co-founderLooking for a co-founder

closes in 3 months

Looking for an operations co-founder for tutoring for agencies

The idea: Looking for an operations co-founder for tutoring for agencies
Stage: Prototype
I bring: 6 years in lifecycle marketing
Looking for: Product-minded engineer
Commitment: Part-time to start
Location: Seattle or remote

I bring 16 years of lifecycle marketing (currently ServiceNow). Ideally you've led a design team. Pre-product, some customer interviews done.

Seattle, WAemailretentionsegmentation

Open

AdvisingOpen to advising

closes in 3 months

Office hours for B2B teams launching a product: lifecycle marketing and Braze

Topics: lifecycle marketing, email, segmentation
Format: Calls
Terms: Open to discuss
Capacity: One advisory role at a time
Best for: Teams scaling past 50 people

16 years of lifecycle marketing. Can review plans, decks and hiring loops.

Seattle, WAsegmentationbrazeretention

Open

Experience

Marketing Director
Feb 2026 - Present
ServiceNow · 8 mo · Full-time · Seattle, WA
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Lifted 90-day retention 12 points with lifecycle programs.
- Launched 18 campaigns, 4 of them in new markets.
Marketing Associate
Mar 2024 - Feb 2026
Shopify · 1 yr 11 mo · Full-time · Seattle, WA
- Lifted 90-day retention 10 points with lifecycle programs.
- Launched 8 campaigns, 5 of them in new markets.
Content Marketing Lead
Aug 2020 - Mar 2024
Kaiser Permanente · 3 yr 7 mo · Full-time · Seattle, WA
- Hired and trained a lifecycle team of 5.
Product Marketing Manager
Oct 2016 - Aug 2020
Robinhood · 3 yr 10 mo · Full-time · Seattle, WA
- Killed 3 features nobody used and shipped the 4 that customers asked for.
Content Marketing Lead
Sep 2014 - Aug 2016
Starbucks · 1 yr 11 mo · Full-time · Seattle, WA
- Lifted 90-day retention 11 points with lifecycle programs.
- Launched 17 campaigns, 4 of them in new markets.

Projects

Conference talk: lessons from lifecycle

2025

What went wrong and what worked while scaling lifecycle marketing.

References

No references yet.

Education

UCLA
BS, Economics
2005 - 2009

Details

Compensation expectations

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