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Aftab Shoaib Baig

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Director of Design at McKinsey & Company · B2B dashboards

Works at
McKinsey & Company
Location
Bengaluru, India · IST (UTC+5:30)
Experience
11+ years experience
Education
IIT Bombay
Languages
English, Hindi, Kannada

Overview

Currently at McKinsey & Company, where I lead B2B dashboards with a team of 40. Shipped the enterprise redesign that lifted task completion 19%. Most at home with information architecture and data visualisation. I speak at conferences a couple of times a year.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on data visualisation decisions
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • SEO and link-building offers

Answers in batches on Fridays

Skills
information architectureFigmadata visualisation
Co-founderLooking for a co-founder
closes in 3 months

Looking for a go-to-market co-founder for credit underwriting for gig workers

The idea
Credit underwriting for gig workers
Stage
Prototype
I bring
6 years in B2B dashboards
Looking for
Operator who has scaled a team
Commitment
Part-time to start
Location
Bengaluru or remote

I bring 22 years of B2B dashboards (currently McKinsey & Company). Ideally you've sold to enterprises. Have a working prototype and design partners.

Bengaluru, Indiadata visualisationfigmainformation architecture

Experience

  1. Director of Design
    Dec 2025 - Present
    McKinsey & Company · 11 mo · Full-time · Bengaluru, India
    • Shipped the enterprise redesign that lifted task completion 17%.
    • Built a component library 36 engineers ship with every day.
    • Ran 121 usability sessions and turned them into a research repository.
  2. Senior Product Designer
    Apr 2022 - Nov 2025
    Mahindra Group · 3 yr 7 mo · Full-time · Bengaluru, India
    • Built a component library 20 engineers ship with every day.
  3. Product Designer
    May 2019 - Apr 2022
    Larsen & Toubro · 2 yr 11 mo · Full-time · Bengaluru, India
    • Cut support tickets about enterprise by 26% with clearer copy and states.
    • Ran 55 usability sessions and turned them into a research repository.
  4. UX Researcher
    Feb 2017 - May 2019
    Wipro · 2 yr 3 mo · Contract · Bengaluru, India
    • Cut support tickets about enterprise by 29% with clearer copy and states.
  5. UX Researcher
    Jun 2015 - Feb 2017
    Capgemini · 1 yr 8 mo · Full-time · Bengaluru, India
    • Brought the enterprise flows to WCAG 2.2 AA.

References

No references yet.

Education

  1. IIT Bombay
    B.Tech, Visual Communication
    2000 - 2004

Details

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