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Aisha Priya Kaur

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Senior Engineering Manager, Ashford Logistics - C · embedded Linux · ARM Cortex-M

Works at
Ashford Logistics
Location
Birmingham, UK · GMT (UTC+0)
Experience
12+ years experience
Education
University College Dublin
Languages
English
Hiring
Message Connect

Overview

18 years in software engineering, the last 1 at Ashford Logistics, where I lead the firmware team. Reduced cloud spend on firmware by 20% in two quarters. Before that: BBC and Barclays. Most at home with C and Bluetooth LE.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
  • Working sessions on hardware bring-up
Please don't message about
  • Recruiters for roles outside my stack
  • SEO and link-building offers
  • Unpaid work or spec projects

Replies on weekday evenings

Skills
Bluetooth LEhardware bring-upARM Cortex-Membedded LinuxCRTOS
HiringHiring for a role
closes in 3 months

2 mobile engineer roles open on the firmware team in Birmingham

Role
Mobile engineer
Level
Mid
Type
Full-time
Work mode
On-site
Compensation
$159k-$227k
Team
Firmware, 9 people
Start
Within two months
Must have
Production experience with ARM Cortex-M Production experience with hardware bring-up Clear written communication
Process
Intro call, technical deep dive, team chat

Comp £102k-£150k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Birmingham, UK · remote OKchardware bring-uparm cortex-m
Open

Experience

  1. Senior Engineering Manager
    Nov 2025 - Present
    Ashford Logistics · 1 yr · Contract · Birmingham, UK
    • Moved 75% of firmware traffic off a legacy monolith without a customer-facing incident.
    • Reduced cloud spend on firmware by 43% in two quarters.
  2. Staff Embedded Engineer
    Feb 2022 - Sep 2025
    BBC · 3 yr 7 mo · Contract · Birmingham, UK
    • Brought on-call pages for firmware down from 29 a week to 4.
  3. Embedded Engineer
    Apr 2020 - Feb 2022
    Barclays · 1 yr 10 mo · Full-time · Birmingham, UK
    • Brought on-call pages for firmware down from 39 a week to 1.
  4. Embedded Engineer
    Jul 2017 - Apr 2020
    Stripe · 2 yr 9 mo · Full-time · Birmingham, UK
    • Brought on-call pages for firmware down from 23 a week to 2.
  5. Embedded Engineer
    May 2015 - Jul 2017
    Deliveroo · 2 yr 2 mo · Full-time · Birmingham, UK
    • Wrote the Bluetooth LE service that now handles 89 million requests a day.
    • Brought on-call pages for firmware down from 29 a week to 3.

References

No references yet.

Education

  1. University College Dublin
    BSc, Mathematics
    2005 - 2008

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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