Akshay Kunal Reddy
SMarketing Associate at Larch Analytics · Lifecycle marketing · Braze, segmentation
- Larch Analytics
- Riyadh, Saudi Arabia · AST (UTC+3)
- 1+ years experience
- Hebrew University of Jerusalem
- English, Arabic
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Overview
I work on lifecycle marketing at Larch Analytics in Riyadh. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Lifted 90-day retention 15 points with lifecycle programs. Jazz piano, badly.
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Skills
BrazesegmentationretentionCRMemail
Experience
- Marketing AssociateFeb 2026 - PresentLarch Analytics · 8 mo · Full-time · Riyadh, Saudi Arabia
- Lifted 90-day retention 12 points with lifecycle programs.
- Launched 14 campaigns, 5 of them in new markets.
Projects
Write-up: lifecycle marketing in practice
2026A long-form guide to lifecycle marketing for people starting out.
Side project: a recipe search engine
2024Built with retention and CRM. 2961 people used it last year.
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Education
- Hebrew University of JerusalemBSc, Communications2020 - 2024
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