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Alfie Johnson

Marketing Director at BT Group · Performance marketing

Bristol, UKBT GroupUniversity of Southampton
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Advisingcloses in 4 months
Office hours for new marketing leads: performance marketing and SEO

11 years of performance marketing. One call a month or async reviews.

Bristol, UKseocac/ltvattribution

About

I've spent 11 years on performance marketing — first at BBC, now at BT Group. Hired and trained a acquisition team of 6. Before that: Boston Consulting Group and ASOS. Most at home with creative testing and CAC/LTV.

Skills
creative testingpaid socialSEOattributionCAC/LTV

Experience

  1. BT
    Marketing Director
    BT Group
    Feb 2026 – Present · 8 mo · Bristol, UK
  2. BO
    Senior Brand Manager
    Boston Consulting Group
    Sep 2023 – Dec 2025 · 2 yr 3 mo · Bristol, UK
  3. AS
    Marketing Associate
    ASOS
    Jul 2020 – Sep 2023 · 3 yr 2 mo · Bristol, UK
  4. PW
    Marketing Associate
    PwC
    Aug 2017 – Jul 2020 · 2 yr 11 mo · Bristol, UK
  5. BB
    Marketing Associate
    BBC
    Jun 2016 – Aug 2017 · 1 yr 2 mo · Bristol, UK

Education

  1. University of Southampton
    MEng, Journalism
    2016 – 2018
  2. University of Bristol
    BSc, Journalism
    2012 – 2015

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