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Overview
Content Marketing Lead at Roche, focused on content and SEO. Grew organic traffic from 154k to 1281k monthly visits. Before that: IKEA and Criteo. Most at home with copywriting and content strategy. Collector of fountain pens.
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- Thoughtful intros to people in my field
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- Paid follower schemes
- Guest post swaps
Replies on weekends
Skills
editorialcontent strategyanalyticscopywriting
Experience
- Content Marketing LeadSep 2022 - PresentRoche · 4 yr 2 mo · Full-time · Paris, France
- Built a library of 776 articles that still drives sign-ups.
- Grew organic traffic from 133k to 1702k monthly visits.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateJan 2019 - Sep 2022IKEA · 3 yr 8 mo · Full-time · Paris, France
- Grew organic traffic from 88k to 1412k monthly visits.
- Built a library of 816 articles that still drives sign-ups.
- Marketing AssociateOct 2017 - Jan 2019Criteo · 1 yr 3 mo · Full-time · Paris, France
- Launched 9 campaigns, 6 of them in new markets.
- Built a library of 546 articles that still drives sign-ups.
Projects
Write-up: content and SEO in practice
2025A long-form guide to content and SEO for people starting out.
Conference talk: lessons from content
2025What went wrong and what worked while scaling content and SEO.
References
No references yet.
Education
- École PolytechniqueIngénieur, Communications2012 - 2016
Details
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Direct contact details
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