Alice Wade

Founder, Atlas Energy - marketing · consumer brands · supply chain

Atlas Energy

Chicago, IL · CT (UTC-6)

6+ years experience

Harvard Business School

English

Raising

Messaging unavailable

Overview

I started Atlas Energy to fix D2C food brands for teams who were tired of the workarounds. Grew the team to 26 people across 4 countries. Signed 76 paying customers, 25 of them enterprises. Most at home with supply chain and consumer brands. Coffee nerd.

Good reasons to reach out

Investors who back our stage and sector
Questions about D2C food brands

Please don't message about

Generic networking requests
Paid accelerator offers
Offshore staffing offers

Prefers short, specific messages

Skills

consumer brandssupply chainmarketing

RaisingRaising capital

closes in 3 months

Raising a $4M pre-seed for patient intake for mid-market retailers

Stage: Pre-seed
Raising: $4M
Instrument: SAFE
Committed so far: $226k from an existing fund
Lead investor: Looking for a lead
Traction: $161k MRR after 21 months
Use of funds: 18 months of runway to Series A milestones

$161k MRR after 21 months. Looking for investors who know wealth management and can help with pricing.

Chicago, ILsupply chainmarketingconsumer brands

Open

Experience

Founder
Feb 2024 - Present
Atlas Energy · 2 yr 8 mo · Full-time · Chicago, IL
- Raised $30 million across 2 rounds.
- Took Atlas Energy from zero to $8 million ARR.
Senior Financial Analyst
Dec 2020 - Feb 2024
Shopify · 3 yr 2 mo · Full-time · Chicago, IL
- Took forecast accuracy to within 1% for 10 straight quarters.

Projects

Side project: a commute planner

2026

Built with consumer brands and marketing. 3674 people used it last year.

Write-up: D2C food brands in practice

2022

A long-form guide to D2C food brands for people starting out.

References

No references yet.

Education

Harvard Business School
MBA, Business Administration
2021 - 2023
University of Washington
BS, Economics
2015 - 2019

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