Amal Huda Habib

S

Analytics Manager, STC - marketing mix modelling · attribution · R

STC
Dubai, UAE · GST (UTC+4)
9+ years experience
Hebrew University of Jerusalem
English, Arabic
Messaging unavailable

Overview

I've spent 9 years on marketing analytics - first at Careem, now at STC. Replaced 79 hand-built dashboards with one metrics layer people trust. Before that: Monday.com and Careem.

Good reasons to reach out
  • Speaking or podcast invitations
  • Questions about marketing analytics
Please don't message about
  • Offshore staffing offers
  • Unpaid work or spec projects
  • Data broker offers

Best reached early in the week

Skills
Rmarketing mix modellingLookerSQLattribution

Experience

  1. Analytics Manager
    Oct 2022 - Present
    STC · 4 yr · Full-time · Dubai, UAE
    • Taught SQL to 92 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 7 product decisions a quarter.
  2. Data Scientist
    Mar 2021 - Oct 2022
    Monday.com · 1 yr 7 mo · Full-time · Dubai, UAE
    • Wrote the metric definitions the leadership team reviews every week.
  3. Data Scientist
    Jan 2018 - Mar 2021
    Careem · 3 yr 2 mo · Full-time · Dubai, UAE
    • Taught SQL to 92 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.

Projects

Open-source Looker toolkit
2025

A small library for marketing analytics that 444 developers star on GitHub.

Write-up: marketing analytics in practice
2023

A long-form guide to marketing analytics for people starting out.

References

No references yet.

Education

  1. Hebrew University of Jerusalem
    BSc, Operations Research
    2012 - 2016

Details

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