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Amanda Bennett

Marketing Director, Oracle — paid social · attribution · CAC/LTV

Seattle, WAOracleGeorgia Tech
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Open to

Advisingcloses in 2 months
Office hours for new marketing leads: performance marketing and attribution

20 years of performance marketing. One call a month or async reviews.

Seattle, WAcac/ltvpaid socialattribution

About

Based in Seattle. I lead performance marketing at Oracle. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Before that: Bain & Company and Morgan Stanley. Most at home with CAC/LTV and paid social. I write a small newsletter about performance marketing.

Skills
CAC/LTVGoogle Adspaid socialattribution

Experience

  1. OR
    Marketing Director
    Oracle
    Nov 2023 – Present · 2 yr 11 mo · Seattle, WA
  2. BA
    Growth Marketing Manager
    Bain & Company
    Aug 2020 – Aug 2023 · 3 yr · Seattle, WA
  3. MO
    Senior Brand Manager
    Morgan Stanley
    May 2017 – Aug 2020 · 3 yr 3 mo · Seattle, WA
  4. CI
    Growth Marketing Manager
    Cisco
    Jan 2016 – May 2017 · 1 yr 4 mo · Seattle, WA
  5. PW
    Growth Marketing Manager
    PwC
    Feb 2013 – Sep 2015 · 2 yr 7 mo · Seattle, WA

Education

  1. Georgia Tech
    BS, Marketing
    2002 – 2006

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