Amanda Keller

Overview

I lead AI features at Manulife in Toronto. Ran 99 customer interviews before writing the first spec. Cut time-to-first-value for new AI products customers from 19 days to 1. Most at home with user research and LLM products.

Slower in the last week of each quarter

Experience

1. Director of Product

   May 2026 - Present
   Manulife · 6 mo · Full-time · Toronto, ON
   • Ran 69 customer interviews before writing the first spec.
   • Took AI products activation from 18% to 40% in three quarters.
2. Associate Product Manager

   Dec 2023 - May 2026
   Electronic Arts · 2 yr 5 mo · Full-time · Toronto, ON
   • Grew AI products revenue from $2 million to $21 million ARR.
3. Product Manager

   Apr 2021 - Dec 2023
   Ubisoft · 2 yr 8 mo · Contract · Toronto, ON
   • Took AI products activation from 24% to 49% in three quarters.
   • Killed 8 features nobody used and shipped the 2 that customers asked for.
4. Principal Product Manager

   Mar 2019 - Apr 2021
   TD Bank · 2 yr 1 mo · Full-time · Toronto, ON
   • Backed 41 founders at pre-seed and seed.
   • Previously an operator for 5 years before investing.
5. Senior Product Manager

   Dec 2017 - Mar 2019
   Wealthsimple · 1 yr 3 mo · Full-time · Toronto, ON
   • Took AI products activation from 19% to 58% in three quarters.

Projects

No references yet.

Education

1. University of Toronto

   BASc, Business Administration
   2005 - 2009