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Ana Paula Fuentes

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Director of Design at Adobe · User research

Works at
Adobe
Location
Austin, TX · CT (UTC-6)
Experience
16+ years experience
Education
Virginia Tech
Languages
English, Arabic

Overview

Based in Austin. I lead user research at Adobe. Shipped the research redesign that lifted task completion 13%. Ran 136 usability sessions and turned them into a research repository. Before that: Dell Technologies and Intuit. I host a monthly meetup on user research.

Good reasons to reach out
  • Questions about user research
  • Working sessions on jobs to be done
Please don't message about
  • SEO and link-building offers
  • Offshore staffing offers
  • Crypto token projects

Slower in the last week of each quarter

Skills
user researchinterviewsjobs to be donesynthesisusability testing

Experience

  1. Director of Design
    Aug 2023 - Present
    Adobe · 3 yr 3 mo · Full-time · Austin, TX
    • Brought the research flows to WCAG 2.2 AA.
    • Shipped the research redesign that lifted task completion 38%.
    • Ran 80 usability sessions and turned them into a research repository.
  2. Design Manager
    Oct 2020 - Aug 2023
    Dell Technologies · 2 yr 10 mo · Full-time · Austin, TX
    • Cut support tickets about research by 51% with clearer copy and states.
  3. Staff Product Designer
    Dec 2016 - Sep 2020
    Intuit · 3 yr 9 mo · Full-time · Austin, TX
    • Ran 96 usability sessions and turned them into a research repository.
    • Built a component library 62 engineers ship with every day.
  4. UX Researcher
    Jun 2013 - Dec 2016
    VMware · 3 yr 6 mo · Full-time · Austin, TX
    • Cut support tickets about research by 51% with clearer copy and states.
  5. Product Designer
    Jan 2011 - Jun 2013
    General Motors · 2 yr 5 mo · Full-time · Austin, TX
    • Shipped the research redesign that lifted task completion 30%.
    • Built a component library 86 engineers ship with every day.

Projects

Side project: a reading list app
2026

Built with synthesis and jobs to be done. 1998 people used it last year.

User research benchmark
2022

Reproducible benchmarks comparing jobs to be done and interviews on real workloads.

References

No references yet.

Education

  1. Virginia Tech
    BS, Visual Communication
    2001 - 2005

Details

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