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Anand Goyal

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Content Marketing Lead at PhonePe · Content and SEO

Works at
PhonePe
Location
New Delhi, India · IST (UTC+5:30)
Experience
10+ years experience
Education
ISB Hyderabad
Languages
English, Hindi
Open to work
Message Connect

Overview

Currently at PhonePe, where I work on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Postman and Dream11. I mentor first-time managers when I can.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
Please don't message about
  • Generic networking requests
  • SEO and link-building offers
  • Courses and coaching offers
Skills
analyticseditorialcopywritingcontent strategy
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at growth-stage insurance companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Climate tech, Logistics
Work mode
On-site
Available
90 days notice
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Night shifts

10 years in content and SEO. Strongest at analytics and copywriting. Available from next month.

New Delhi, Indiacontent strategycopywritingeditorial
Open

Experience

  1. Content Marketing Lead
    Nov 2024 - Present
    PhonePe · 2 yr · Contract · New Delhi, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 95k to 1793k monthly visits.
    • Launched 18 campaigns, 3 of them in new markets.
  2. Product Marketing Manager
    May 2023 - Nov 2024
    Postman · 1 yr 6 mo · Full-time · New Delhi, India
    • Launched the platform product in 4 markets.
  3. Product Marketing Manager
    Oct 2021 - May 2023
    Dream11 · 1 yr 7 mo · Full-time · New Delhi, India
    • Ran 115 customer interviews before writing the first spec.
    • Launched the growth product in 10 markets.
  4. Marketing Associate
    Jun 2018 - Oct 2021
    Morgan Stanley · 3 yr 4 mo · Full-time · New Delhi, India
    • Built a library of 268 articles that still drives sign-ups.
    • Launched 12 campaigns, 3 of them in new markets.
  5. Marketing Associate
    Oct 2016 - Jun 2018
    InMobi · 1 yr 8 mo · Full-time · New Delhi, India
    • Grew organic traffic from 153k to 1867k monthly visits.

Projects

Open-source copywriting toolkit
2024

A small library for content and SEO that 492 developers star on GitHub.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2018 - 2020
  2. BITS Pilani
    B.E., Communications
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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