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Overview
Based in Rotterdam. I work on brand at UBS. Launched 14 campaigns, 6 of them in new markets. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Before that: ING and Société Générale. Most at home with campaigns and storytelling.
Good reasons to reach out
- Second opinions on storytelling decisions
- Speaking or podcast invitations
- Questions about brand
Please don't message about
- Crypto token projects
- Generic networking requests
- Unpaid work or spec projects
Travels often; replies within 48 hours
Skills
storytellingeditorialcampaignsbrand strategyagency managementconsumer insight
Experience
- Senior Brand ManagerJun 2023 - PresentUBS · 3 yr 5 mo · Contract · Rotterdam, Netherlands
- Hired and trained a brand team of 3.
- Launched 8 campaigns, 4 of them in new markets.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateDec 2021 - Jun 2023ING · 1 yr 6 mo · Full-time · Rotterdam, Netherlands
- Launched 11 campaigns, 4 of them in new markets.
- Marketing AssociateSep 2019 - Dec 2021Société Générale · 2 yr 3 mo · Full-time · Rotterdam, Netherlands
- Launched 16 campaigns, 3 of them in new markets.
- Marketing AssociateOct 2017 - Sep 2019Glovo · 1 yr 11 mo · Full-time · Rotterdam, Netherlands
- Launched 10 campaigns, 3 of them in new markets.
References
No references yet.
Education
- Charles UniversityMSc, Psychology2020 - 2022
- Humboldt University of BerlinBA, Psychology2013 - 2016
Details
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Direct contact details
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