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Overview
I work on content and SEO at Goldman Sachs in Chennai. Built a library of 575 articles that still drives sign-ups. Grew organic traffic from 69k to 784k monthly visits. Before that: Reliance Jio and Nykaa. Most at home with content strategy and copywriting. Home cook with strong opinions about biryani.
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- Thoughtful intros to people in my field
- Second opinions on analytics decisions
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Skills
editorialcontent strategycopywritinganalytics
Experience
- Content Marketing LeadJan 2026 - PresentGoldman Sachs · 10 mo · Full-time · Chennai, India
- Grew organic traffic from 163k to 1413k monthly visits.
- Built a library of 318 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Growth Marketing ManagerMar 2024 - Jan 2026Reliance Jio · 1 yr 10 mo · Full-time · Chennai, India
- Hired and trained a content team of 4.
- Product Marketing ManagerAug 2021 - Jan 2024Nykaa · 2 yr 5 mo · Full-time · Chennai, India
- Killed 8 features nobody used and shipped the 3 that customers asked for.
- Took AI products activation from 25% to 45% in three quarters.
- Marketing AssociateOct 2019 - Aug 2021Swiggy · 1 yr 10 mo · Full-time · Chennai, India
- Built a library of 881 articles that still drives sign-ups.
Projects
Open-source content strategy toolkit
2026A small library for content and SEO that 45 developers star on GitHub.
Write-up: content and SEO in practice
2025A long-form guide to content and SEO for people starting out.
References
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Education
- IIT HyderabadB.Tech, Communications2015 - 2019
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