Ashanti Simone Coleman

Senior Brand Manager at Arcadia Solutions · campaigns, brand strategy

Arcadia Solutions

Minneapolis, MN · CT (UTC-6)

11+ years experience

Booth School of Business

English

Messaging unavailable

Overview

Currently at Arcadia Solutions, where I work on brand. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Launched 17 campaigns, 6 of them in new markets. Before that: eBay and PepsiCo. Jazz piano, badly.

Good reasons to reach out

Thoughtful intros to people in my field
Working sessions on brand strategy

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Agency or outsourcing pitches
Guest post swaps
Crypto token projects

Best reached early in the week

Skills

consumer insightbrand strategycampaignsagency managementstorytelling

Experience

Senior Brand Manager
Nov 2023 - Present
Arcadia Solutions · 2 yr 11 mo · Full-time · Minneapolis, MN
- Hired and trained a brand team of 8.
- Launched 9 campaigns, 5 of them in new markets.
Product Marketing Manager
Jul 2022 - Nov 2023
eBay · 1 yr 4 mo · Full-time · Minneapolis, MN
- Cut time-to-first-value for new growth customers from 12 days to 2.
- Launched the growth product in 13 markets.
Marketing Associate
Dec 2019 - Jul 2022
PepsiCo · 2 yr 7 mo · Full-time · Minneapolis, MN
- Launched 16 campaigns, 6 of them in new markets.
Marketing Associate
May 2017 - Dec 2019
Ford · 2 yr 7 mo · Full-time · Minneapolis, MN
- Launched 9 campaigns, 5 of them in new markets.
Marketing Associate
Oct 2015 - May 2017
Bain & Company · 1 yr 7 mo · Full-time · Minneapolis, MN
- Launched 12 campaigns, 5 of them in new markets.

References

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Education

Booth School of Business
MBA, Business Administration
2016 - 2018
Parsons School of Design
BFA, Journalism
2010 - 2014

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