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Ashwin Murugan

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Director of Design at Siemens | ex-MakeMyTrip

Works at
Siemens
Location
Bengaluru, India · IST (UTC+5:30)
Experience
11+ years experience
Education
IIT Guwahati
Languages
English, Hindi, Kannada
Advising
Message Connect

Overview

I lead user research at Siemens in Bengaluru. Shipped the research redesign that lifted task completion 23%. Before that: MakeMyTrip and Oracle. Most at home with user research and interviews.

Good reasons to reach out
  • Advice on user research
  • Working sessions on synthesis
  • Thoughtful intros to people in my field
  • Questions about user research
Please don't message about
  • Logo contests
  • SEO and link-building offers
Skills
synthesisuser researchjobs to be doneusability testinginterviews
AdvisingOpen to advising
closes in 3 months

Open to advising Series A teams on interviews

Topics
user research, jobs to be done, user research
Format
Async reviews
Terms
Paid
Capacity
One advisory role at a time
Best for
Engineers moving into leadership

22 years of user research. Can review plans, decks and hiring loops.

Bengaluru, Indiajobs to be doneinterviewsusability testing
Open

Experience

  1. Director of Design
    Feb 2026 - Present
    Siemens · 9 mo · Full-time · Bengaluru, India
    • Cut support tickets about research by 26% with clearer copy and states.
    • Brought the research flows to WCAG 2.2 AA.
  2. Design Manager
    Jul 2022 - Feb 2026
    MakeMyTrip · 3 yr 7 mo · Full-time · Bengaluru, India
    • Ran 113 usability sessions and turned them into a research repository.
    • Brought the research flows to WCAG 2.2 AA.
  3. UX Researcher
    Aug 2020 - Jul 2022
    Oracle · 1 yr 11 mo · Full-time · Bengaluru, India
    • Cut support tickets about research by 32% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 17%.
  4. Staff Product Designer
    Jan 2019 - Aug 2020
    Capgemini · 1 yr 7 mo · Full-time · Bengaluru, India
    • Brought the research flows to WCAG 2.2 AA.
    • Cut support tickets about research by 41% with clearer copy and states.
  5. UX Researcher
    Feb 2016 - Jan 2019
    Deloitte · 2 yr 11 mo · Full-time · Bengaluru, India
    • Ran 72 usability sessions and turned them into a research repository.
    • Cut support tickets about research by 43% with clearer copy and states.

Projects

Write-up: user research in practice
2026

A long-form guide to user research for people starting out.

Open-source jobs to be done toolkit
2025

A small library for user research that 739 developers star on GitHub.

References

No references yet.

Education

  1. IIT Guwahati
    B.Tech, Psychology
    1999 - 2003

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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