Avery Boyd

S

Growth Marketing Manager at VMware · Lifecycle marketing · Braze, segmentation

VMware
Columbus, OH · ET (UTC-5)
4+ years experience
Harvard Business School
English, Hindi
Messaging unavailable

Overview

Growth Marketing Manager at VMware, focused on lifecycle marketing. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Lifted 90-day retention 6 points with lifecycle programs. Most at home with Braze and segmentation.

Good reasons to reach out
  • Working sessions on copywriting
Please don't message about
  • Guest post swaps
  • Courses and coaching offers
  • Unpaid work or spec projects

Travels often; replies within 48 hours

Skills
copywritingretentionemailsegmentationBraze

Experience

  1. Growth Marketing Manager
    May 2022 - Present
    VMware · 4 yr 5 mo · Full-time · Columbus, OH
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a lifecycle team of 12.
    • Lifted 90-day retention 13 points with lifecycle programs.

References

No references yet.

Education

  1. Harvard Business School
    MBA, Business Administration
    2020 - 2022
  2. Boston University
    BS, Journalism
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored